Jehan Ara, President of P@SHA has an INCREDIBLY interesting (i2) chat with Sabeen Mahmud, a social entrepreur and one of the pioneers in social media and New Media in Pakistan. Is there anyone who doesn’t know Sabeen? The use of new media in the corporate world and education, the timeline that technology has progressed through and the frustrations of designers and programmers who function much akin ostriches! Hear it all right here! Go through this great interview to find out what she’s all about and also, why there is a bunch of Bounty chocolates sitting infront of her! Yes – she is also of the T2F fame!
9 Responses to “ITLOW: Sabeen Mahmud and the Story of New Media (read: T2F)”


(4 votes, average: 4.25 out of 5)
o_O The Mac discussion!
@Zak – The spellings are a test to see if people are paying attention… and obviously there are so many who are!! The 2 hours between the two of you, hardly does justice to the amount of work you guys have done. We definitely need to more!
The captions are a lead-in to a BIGGER, more much better idea! Inspired from the “Intel Outside” tagline, I think we need to do some REALLY impacting Spoofs of ads…. Yes!! I think that can be more contribution to the intellectually starved nation of people we live amidst!
Many thanks, sir Zak! Many thanks!
[...] this episode of “In the Line of Wire” Sabeen talks about “falling in love with the Mac”, [...]
thank you 3 for what – for me, was like déja vu for the most part. it’s been my stunning luck to have worked so closely with jehan and sabeen. oh, and rabia: you even got most of the captions right in humour, tone, and content (if not for the spelling)
given the way this country is moving, this may well be the last time this naamahram can send all of you love!
Great work, Rg &JA! And, Sabeen, (And Maryam: Please hand over The Title to Sabeen!)
[...] this episode of “In the Line of Wire” Sabeen talks about “falling in love with the Mac”, [...]
@Anthony – Am always game. If someone has access to the content or the people who want to rant about this “trending change”, we’d be more than happy to support.
@Rabia your points are well taken and undeniably spot on.
We cannot always quantify the returns on investment from training and modest improvements in web-based marketing and ecommerce infrastructure.
Perhaps a few case studies in non-IT industry settings would help generate momentum. Some of the case studies could initially be published in CIO Pakistan and could then be reproduced in other publications in a manner that would draw more readers to CIO Pakistan.
In regard to the issues that Sabeen raised in the video above on the educational system, here is a recent article on how university education can incorporate changes brought about by the global IT revolution. The link to the article comes from Zak. The article argues that universities should change to become places to learn, rather than simply places to teach.
THE IMPENDING DEMISE OF THE UNIVERSITY
By Don Tapscott
The end of traditional universities is inevitable, let’s prepare now
http://www.edge.org/documents/archive/edge288.html#tapscott
@Anthony – I agree with everything you say but everything that is being talked about requires a great deal of time. There is no shortcut to creating manpower or skilled labor, nor boost an industry… All of these things take a great deal of time and a whole lot of planning… Only then will you have the luxury to concentrate on innovation….
I just think that so much that happens, takes place because it simply has to be shown on paper to impress someone or meet a prerequisite or justify the receipt of a budget or donation. That’s based on a lot of feedback given by people..
Until that culture doesn’t change, all of what you and Sabeen point out, will be tough to implement…
To train clients and generate business for web-based marketing, design, ecommerce and other IT and IT enabled services, one option would be to create role-playing events at industry conferences. Not IT industry conferences so much as local conferences by and for old-line industries such as textiles and textile product manufacturers.
In the role playing, at least one person (with a good background already) would assume the role of the client and would go through the process of having a website designed, social media campaign planned, online shopping cart set up, etc. In the role-playing exercise, knowledgeable people would be used as ‘clients’ and who would ask proper questions.
The role-playing exercises could extend to showing how such work is priced, scheduled, specified and contracted
Formal training is often incredibly dull, whereas role playing and live simulations can be more natural and engaging. Since the participants are able to prepare, they can come up with slides and other evidence of deliverables showing how the work would progress over time and what final deliverables would look like.
Role playing fits in with how we learn. As humans, we are good at learning by imitating others. The fact that the role-playing exercises would be live would be more effective than watching the same events on film.