Jehan Ara, President of P@SHA, talks to a company that draws its fanatical powers from a single, specific day. Not Manic Monday or Superb Sunday, neither Freaky Friday nor Thunderous Thursday. Perhaps Tuesday was meant to be one of those uneventful days which is why the company decided to name its operations on it, this threesome dropped by the WebStudio to chat with Jehan Ara.
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- Posted on 08.21.09
- Featured, In The Line of Wire
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10 Responses to “ITLOW: Ep49 – Tuesday on Friday”
Shehryar is right on the money. Digital Marketing and Advertising in the U.S. is still a small percentage of the budgets allocated for advertising. Advertising is a $500 Billion industry. Digital Advertising is just 5% of this total spend. It has a long way to go. But it is a lot more measurable and managers have a better handle on ROI.
@Shehryar,
It was discussed at the marketing 2.0 conference, held in Karachi, by Chris Schaumann, the Strategist From Microsoft.
I think he posted his presentation from this conference on his site advertising3.spaces.live.com/. Do go through it.
Umair…I don’t think Microsoft and GE have shifted 100% of their marketing budgets into digital. GE has a very aggressive digital campaign but it won’t be more than 15-20% at max. Can you share any references for your comment?
[...] On enquiring I was told that the name of the company was “Tuesday” and 03 March was the incorporation date. Why did they name the company “Tuesday”. For the answer, you will have to watch this episode of ITLoW. [...]
[...] This post was Twitted by balinor [...]
I remember the good all days of Commodore64
… programing short BASIC Applications to solve Home Work problems …
[...] ITLOW: Ep49 – Tuesday on Friday | CIO Pakistan Web Studio – Pakistan’s first Online, On-Demand Techn… webstudio.ciopakistan.com/2009/08/itlow-ep49-tuesday-on-friday – view page – cached Jehan Ara, President of P@SHA, talks to a company that draws its fanatical powers from a single, specific day. Not Manic Monday or Superb Sunday, neither Freaky — From the page [...]
@Nadeem Ahsan, Oh!! Just noticed that! Will replace the file in a few! Many thanks!
[...] the original post: ITLOW: Ep49 – Tuesday on Friday | CIO Pakistan Web Studio … Share and [...]
Their is a lot of Echo. Rabia, can you please fix it?