Loading ...When I thought Sameerah would never come back to record these episodes, we re-shot this episode as the first one – Of course, she fell in love with the camera and actually enjoyed herself coming back to record the rest of the episodes.. So again, in this episode Sameerah and I talk about marketing cuts and budgets in the recessionary times…
As always, do leave your comments and let us know what you think about the topics discussed here!
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Video is the most important and fastest growing marketing tool on the Internet. Its rise parallels the decline of traditional (generalized) television networks. The old cable TV services such as Warner Cable and Comcast are turning into dumb pipes.
A trend in marketing in Western markets now is for brands to bypass traditional advertising campaigns and ad agencies in favour of producing content that directly attracts new customers. Rather than paying for little ads on TV shows and in industry conferences, ad buyers are increasingly commissioning or sponsoring original works and making those works directly available to viewers through the various online video portals and on their corporate homepages (for SEO purposes).
I believe there is a market for specialized producers such as those at Webstudio-CIOPakistan to create and place such content. If not, then create the market.
Not all the content that you produce for clients needs to be a big advertisement. Most of it could be how-to or news content or sponsored content that is of interest to sponsors’ potential customers. If you don’t do it, Demand Media will.
If you are a video production house, then marketing through video would be an easy first step. Make it easy for C-level executives to understand how video can work for them, what benefits it can bring, how to commission or sponsor a video project, options for video projects and options for distributing the results. Incorporate cameo appearances from industry figures.
Then distribute such a how-to video on all the platforms and channels that you can think of. Optimize the video for SEO with all the appropriate tagging, keywords and suggested anchor text for links. Ask guests on CIO Pakistan to place links on their websites to the video(s) and provide suitable anchor text and thumbnail options.
Make it easy for potential sponsors and clients to understand how to give you money and how to say ‘Yes.’