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Loading ...Amin Rammal is the CEO of Digispace and in this episode of MnMs, shares some key insights into New Media Advertising in Pakistan. What is it and where it’s headed along with what’s being done in the converged space in between – all that and more on this episode of MnMs!
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Digital outdoor advertising… What are the costs like?
How has the business been doing? New Age advertising in the outdoor space has tremendous opportunity for consolidation with every IP-platform. But while it is effective advertising, it is also very expensive. What segments do you see growing in the space.
I saw some of your clients on youtube. Impressive, but still small in numbers… What do you think needs to be done to increase the number of people using mediaspace like the one you are offering? It is just budgetary constraint? I don’t think so…
Do you really think the future of online advertising in Pakistan will grow to be comparable to television or print? The numbers are still startlingly low, aren’t they?
Our site for Digispace is being relaunched shortly. It should be up in a couple of weeks: http://www.digispaceglobal.com
In the meantime you can check out our other company also in the digital space http://www.thebrandcrew.com
@Ammar – the link is in the post above. Regardless, go to http://digispaceglobal.com/
Can you share the web link for Digispace.
Thanks Karim – That’s true… Because of the speed at which development takes place, developing economies tend to leapfrog over the traditional behaviors a lot quicker than do the developed markets. Having said that, the rate of development is relatively slow when compared to the amount of customized content available for the 3rd and 4th screens in, let’s say, localized languages or campaigns of geographic relevance.. That’s where laws of supply and demand play an important role. Serving the unmet needs in the domestic markets is a HUGE space that needs a lot more work…
Convergence is the hottest topic and the points that Amin makes are very relevant not only in a developed economy but even more in a developing economy. The third screen is actually the first screen in many developing countries.