http://webstudio.ciopakistan.com Pakistan's first Online, On-Demand Technology Media Channel Tue, 07 Feb 2012 13:08:28 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://webstudio.ciopakistan.com/2011/05/16/strategizeher-exporting-pakistani-products-whats-missing/ http://webstudio.ciopakistan.com/2011/05/16/strategizeher-exporting-pakistani-products-whats-missing/#comments Mon, 16 May 2011 16:09:43 +0000 rabia garib http://webstudio.ciopakistan.com/?p=8124
Sameerah Siddiqui and Rabia Garib talk about how  there is a great demand for Pakistani products in the international markets, and what things are missing from that formula. Is there space to implement the enterprise buzzwords such as Supply Chain, Inventory and Planning, Logistics and Online Ordering in the SME space? Listen in and share your comments with the tagteam! ...]]> http://webstudio.ciopakistan.com/2011/05/16/strategizeher-exporting-pakistani-products-whats-missing/feed/ 0 http://webstudio.ciopakistan.com/2009/11/24/handling-pr-on-the-web/ http://webstudio.ciopakistan.com/2009/11/24/handling-pr-on-the-web/#comments Tue, 24 Nov 2009 00:00:11 +0000 rabia garib http://webstudio.ciopakistan.com/?p=3854
How many times have you heard a news item that has spread like wildfire because someone posted it online or tweeted about it? A guffaw that wasn’t properly handled by a company’s PR agency and went out of control online? Here’s s a chat I have with Sameerah Siddiqui about how brands fail to use online media to their advantage! ...]]> http://webstudio.ciopakistan.com/2009/11/24/handling-pr-on-the-web/feed/ 2 http://webstudio.ciopakistan.com/2009/11/17/marketing-it-education-in-pakistan/ http://webstudio.ciopakistan.com/2009/11/17/marketing-it-education-in-pakistan/#comments Tue, 17 Nov 2009 00:00:47 +0000 rabia garib http://webstudio.ciopakistan.com/?p=3764
How do you know what career to choose? Which institute to attend? How do you know what universities are aligned with which industries as far as Technology is concerned? Those are just some of the questions Sameerah Siddiqui and Rabia Garib are attempting to find answers through in this episode of Strategize-her. As always, do leave your comments and let ...]]> http://webstudio.ciopakistan.com/2009/11/17/marketing-it-education-in-pakistan/feed/ 6 http://webstudio.ciopakistan.com/2009/11/12/ep-5-play-it-again-sam/ http://webstudio.ciopakistan.com/2009/11/12/ep-5-play-it-again-sam/#comments Thu, 12 Nov 2009 00:00:22 +0000 rabia garib http://webstudio.ciopakistan.com/?p=3654
So far, we’ve talked about Marketing Analytics and the challenge every company has to make the most out of the least possible resources. Sam, short for Sameerah, talks about what the next step is in creating your marketing strategy. As always, do leave your comments and let us know what you think about the topics discussed here! Want to get ...]]> http://webstudio.ciopakistan.com/2009/11/12/ep-5-play-it-again-sam/feed/ 2 http://webstudio.ciopakistan.com/2009/11/04/ep-4-marketing-analytics/ http://webstudio.ciopakistan.com/2009/11/04/ep-4-marketing-analytics/#comments Wed, 04 Nov 2009 01:00:46 +0000 rabia garib http://webstudio.ciopakistan.com/?p=3563
Now that we’ve covered the basics, here’s the first episode where we take on the various aspects of marketing. Analytics is about knowing your customers based on an analysis of trends and their past behavior. Once you know what your customers are doing, you can customize offerings to better match their needs. Do companies in Pakistan understand what analytics can ...]]> http://webstudio.ciopakistan.com/2009/11/04/ep-4-marketing-analytics/feed/ 3 http://webstudio.ciopakistan.com/2009/10/27/ep3-marketing-in-the-recessionary-times/ http://webstudio.ciopakistan.com/2009/10/27/ep3-marketing-in-the-recessionary-times/#comments Tue, 27 Oct 2009 08:21:05 +0000 rabia garib http://webstudio.ciopakistan.com/?p=3461
When I thought Sameerah would never come back  to record these episodes, we re-shot this episode as the first one – Of course, she fell in love with the camera and actually enjoyed herself coming back to record the rest of the episodes.. So again, in this episode Sameerah and I talk about marketing cuts and budgets in the recessionary ...]]> http://webstudio.ciopakistan.com/2009/10/27/ep3-marketing-in-the-recessionary-times/feed/ 1 http://webstudio.ciopakistan.com/2009/10/06/strategize-her-ep2-event-based-marketing/ http://webstudio.ciopakistan.com/2009/10/06/strategize-her-ep2-event-based-marketing/#comments Tue, 06 Oct 2009 00:00:55 +0000 rabia garib http://webstudio.ciopakistan.com/?p=3100
Another discussion from the weekly Strategize-her with Sameerah Siddiqui and Rabia Garib.  There is an interesting introductory twist that Sameerah put us through but we were so inspired, we decided to play along and make it the extended introduction to the episode! Just watch the episode and see for yourself. But Event-based marketing is all about targeting specific strategies to ...]]> http://webstudio.ciopakistan.com/2009/10/06/strategize-her-ep2-event-based-marketing/feed/ 18 http://webstudio.ciopakistan.com/2009/09/29/strategizeher-ep1-marketing-strategies-in-the-downtime/ http://webstudio.ciopakistan.com/2009/09/29/strategizeher-ep1-marketing-strategies-in-the-downtime/#comments Tue, 29 Sep 2009 01:00:56 +0000 rabia garib http://webstudio.ciopakistan.com/?p=2918
So here’s the scenario: small companies primarily run on referrals, while large companies are the ones that have the marketing spend and already have a name in the market. Having established the understanding that marketing spend makes the target audience aware of the opportunity, why are marketing departments and promotional budgets some of the first to get cut during the ...]]> http://webstudio.ciopakistan.com/2009/09/29/strategizeher-ep1-marketing-strategies-in-the-downtime/feed/ 24